Case Studies: Proving the Methodology

The Challenge: Migrating 400+ legacy screens into a new global brand system without disrupting a live enterprise platform.

The Execution: I operated as a Senior Contractor, translating Pluxee's new global design language onto Turkey's existing mobile and web ecosystem. By bridging design directly with front-end logic, I protected UX continuity for 1.5 million daily active users and avoided a highly disruptive, ground-up rebuild.

The Challenge: Transforming a robust multi-engine accessibility scanning infrastructure into a transparent SaaS product that reduced cognitive load while satisfying strict European Commission standards.

The Execution: I operated as a Senior UI/UX Architect and Full-Stack Designer, creating the product identity, brand logo, custom illustration system, core testing screens, and data-driven UX architecture around WCAG 2.2 AA, EN 301 549, and ADA compliance requirements.

The Challenge: Delivering a premium, immersive digital presence under strict micro-budget constraints for a newly founded local academy.

The Execution: I bypassed traditional design phases entirely. Leveraging an AI-assisted direct-to-code workflow, I launched a high-end, visually rich web experience rapidly. This project proved the cerebrum.design boutique model: high-speed delivery, strict performance protection, and no compromise on aesthetic quality.

The Challenge: Solving the psychological flaw of traditional to-do apps: unfinished work disappearing into the past.

The Execution: I built Monoday as a solo micro-SaaS experiment. Operating strictly as a Design Engineer, I turned a productivity hypothesis into a functional MVP. The product centered on a 'Continuous Today' logic and was engineered directly in code, bypassing static wireframes to test actual user flow natively.

The Challenge: Proving that boutique design craft and high-speed engineering can scale together.

The Execution: I built cerebrum.design as a self-initiated framework to demonstrate my methodology. It stands as the ultimate proof that an AI-accelerated, direct-to-code pipeline results in faster delivery, stronger information architecture, and WCAG-compliant accessibility without sacrificing hardware-accelerated motion and performance.

The Challenge: Local SMBs are becoming invisible in modern AI search due to bloated, human-only optimized websites that fail to answer generative AI queries.

The Execution: Architected an AI-first digital agency platform delivering AEO and GEO-optimized static websites natively in the browser, ensuring extreme semantic clarity, flawless Core Web Vitals, and maximum machine readability.